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BGRD 63400 Marketing in a Digital World

Sources of Marketing Data and Public Opinion Polling

Simmons Insights (formerly Simmons OneView) Help

Simmons Insights is a database which surveys around 25,000 adults 18 years and over on their consumer preferences. This weighted sample is used to represent approximately 240,000,000 million adults nationwide.  It collects a wide variety of demographic and psychographic data as well as media preferences. 

 

Jim Bondra

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Jim Bondra
Phone:
607-220-4382 (mobile)