ICSM Sport, Olympics, and Society

Athletics and politics collide in a critical event for Nazi Germany and the contemporary world. The torch relay -- that staple of Olympic pageantry -- first opened the summer games in 1936 in Berlin. Proposed by the Nazi Propaganda Ministry, the relay was to carry the symbolism of a new Germany across its route through southeastern and central Europe. Soon after the Wehrmacht would march in jackboots over the same terrain. The Olympic festival was a crucial part of the Nazi regime\'s mobilization of power. Nazi Games offers a superb blend of history and sport. The narrative includes a stirring account of the international effort to boycott the games, derailed finally by the American Olympic Committee and the determination of its head, Avery Brundage, to participate. Nazi Games also recounts the dazzling athletic feats of these Olympics, including Jesse Owens\'s four gold-medal performances and the marathon victory of Korean runner Kitei Son, the Rising Sun of imperial Japan on his bib. 25 b/w photographs.

The word 'athletics' is derived from the Greek verb 'to struggle/suffer for a prize'. After reading this book, no one will see the Olympics as a graceful display of Greek beauty again, but as war by other means.Nigel Spivey paints a portrait of the Greek Olympics as they really were - fierce contests between bitter rivals, in which victors won kudos and rewards, and losers faced scorn and even assault. Victory was almost worth dying for, and a number of athletes did just that. The author explores what the events were, the rules for competitors, training and diet, the pervasiveness of cheating and bribery, the prizes on offer, the exclusion of 'barbarians', and protocols on pederasty. He also peels back the mythology surrounding the games today and investigates where our current conception of the Olympics has come from.Contested always bitterly and often bloodily, the ancient Olympics were not an idealistic celebration of unity, but a clash of military powers in an arena not far removed from the battlefield

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism's political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

Modern Sports around the World focuses on the history, geography, sociology, economics, and technological advancements of 50 sports played from India to Ireland. Sports have become an international spectacle that influences nations' foreign policy, world economies, and regional morale. Hundreds of billions of dollars are at stake as governments and multinational corporations rush to make sure they have a place at the table. And yet, sports come from humble beginnings. We are fascinated by who can run the fastest, lift the most weight, jump the highest, swim the farthest, and act with the most precision. The history of sports is the history of the world. Modern Sports around the World examines 50 of the world's most popular sports. Each chapter features one sport and details that sport's origins, global migration, economic forces, media influences, political environment, pop-culture inspirations, scandalous moments, and key individuals. Sports history is a tapestry of sociological variables; Modern Sports around the World weaves them together to create a unique history book that explains not only where humanity has been, but where it might be going.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.