When searching, if you see the "GET IT" icon, click on it. You'll be taken to the full text or to Interlibrary Loan (ILL) if full text is unavailable.
Sign up for alerts through trade journal site or professional organizations; you can also follow them in Twitter, Google+ or Facebook. Library databases offer alerts but require you to create accounts first; library databases may offer full text holdings whereas the online journal's site may offer partial full-text to non-subscribers (this is called a paywall to help generate memeberships or subscriptions).
Some trade sites to follow: