Handouts/Documents/Videos
Simmons Insights (formerly Simmons OneView) Help
Simmons Insights is a database which surveys around 25,000 adults 18 years and over on their consumer preferences. This weighted sample is used to represent approximately 240,000,000 million adults nationwide. It collects a wide variety of demographic and psychographic data as well as media preferences.
-
Introduction to Simmons InsightsQuick introduction to Simmons Insights new platform.
-
Creating a Crosstab in Simmons Insights (video)Excellent video by Chad Bollinger of Ohio University explaining the basics of creating a Crosstab.
-
How to Read a Simmons Insights CrosstabBrief explanation on reading the results of a Simmons Insights Crosstab.
Jim Bondra
Jim Bondra
Phone:
607-220-4382 (mobile)
Links
Subjects:
Business, Communications