Industry Research Workshop

One can search by IC NAICS Code or description from the drop down menu to further drill down information on a particular industry.

Contains detailed company and industry news and information including company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, company histories, and more.
Contents: Company and industry information, articles, and statistical data.

Can search by NAICS code(s) using the drop-down menu.

Contents: Full-text NY Times articles, including New York Times Book Review (1988-present), New York Times Magazine (1997-present), New York Times Online (2015-present), and New York Times Video (2018-present). Updated daily.

Contents: Full-text articles from The Wall Street Journal, including The Wall Street Journal Online (2010-present), and WSJ: the Magazine from The Wall Street Journal (Jun 2011-Apr 2013).

Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching.

Make sure to look at the dossiers, studies and industry reports for more in-depth coverage. Also try the Expert Search feature.

Coverage includes sports equipment sales, sports participation statistics, the fan market, sports marketing information, and sponsorship for all major sports.
Contents: Full-text news and market research.

Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Take a look at our YouTube video and the Simmons Insights (formerly Simmons OneView) Help section of our Marketing: Statistical Sources Guide.