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Industry Research Workshop

Questions to Ask

Brainstorm if possible with one or more partners

Try this exercise:

  1. Think of keywords or subject headings. Be sure to think of synonyms for your terms. Learn the industry jargon.
  2. Try to group the questions into categories. Example: marketing, new products, legal/regulatory, market share, 
  3. What types of resources might help in your search? statistical, databases for articles, industry publications, governmental, trade associations
  4. Match the questions to types of sources >then identify specific sources which might be useful.
  5. Keep track of what you have looked at, new questions which might have come up and then re-group and fill in the blanks
  6. If working as a team, assign tasks and keep a timeline for what has been completed and what still needs to be done.
  7. Document time, money and sources used.
  8. What questions are still unanswered?

Jim Bondra

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Jim Bondra
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