BGRD 63400 Marketing in a Digital World

Covers all areas of business.
Contents: Full-text articles, books, news industry reports, market research reports, country reports, company profiles, SWOT analyses, working papers, and more.

This collection, comprised of ABI/INFORM Global, Trade & Industry, and Dateline, contains resources covering accounting, marketing, sports and business, and economics.
Contents: Full-text articles, dissertations, working papers, periodicals, country- and industry-focused reports, case studies, and market information.

Contains detailed company and industry news and information including company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, company histories, and more.
Contents: Company and industry information, articles, and statistical data.

Useful for international sources including newspapers, wire services and trade & industry journals.

Contents: Full-text articles from The Wall Street Journal, including The Wall Street Journal Online (2010-present), and WSJ: the Magazine from The Wall Street Journal (Jun 2011-Apr 2013).

Contents: Full-text NY Times articles, including New York Times Book Review (1988-present), New York Times Magazine (1997-present), New York Times Online (2015-present), and New York Times Video (2018-present). Updated daily.

Contents: Newspaper articles from national, regional, and international newspapers and television and radio news transcripts.

Newspapers covered includes The New York Times, The Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune.
Contents: Full-text newspaper articles, broadcast transcripts, blogs, and news sites from the United States.

Nexis Uni contains full-text local, national and international newspaper articles as well as wire service articles.

Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Take a look at our YouTube video and the Simmons Insights (formerly Simmons OneView) Help section of our Marketing: Statistical Sources Guide.

Statista contains statistical information, data, infographics and tables. Subjects are geared toward business and marketing and include consumer goods, media, politics, sports and country information including demographics and economic statistics. Use the dossiers for more in-depth information on topics.

There is analysis of 40 domestic industries (2x-yearly) and 12 international industries (1 x-yearly) with each industry given a Porter's Five Forces Analysis. Go to Research, Report Type>Industry Overview, Date Range>Last 12 months, Click on the Industry you want, choose Industry Overview (.pdf image) on the right to open. You can then print or download. This database also contains information on publicly traded companies including financial, analysis and S.E.C. documents.

Contains over 180,000 ebooks in nearly all disciplines including business, education, sciences, technology, law, and medicine.
Contents: Ebooks.
Need search tips? See our Guide for more information.