MGMT 23500 Ideas Into Action
Class Searching Exercise
1. Find the S.I.C. and N.A.I.C.S. code(s) for the product or service your group is researching:
2. Taking the code(s) that you have found, go to any of the following databases and conduct a search using the code to find a useful piece of information. You may add additional keywords/subject headings to your search.
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Business Insights (Gale) (Formerly known as Business Insights: Essentials)See if you can find an Industry Profile using the Advanced Search and the N.A.I.C.S. you found previously.
Statista
Using the Statista database try to find a useful statistic or dossier (in-depth statistics/overview) of the industry/product you are interested in. Try to limit to United States.
