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P.E.S.T.E.L/P.E.S.T.L.E. Analysis of a Company, Industry or Product

P.E.S.T.L.E./P.E.S.T.L.E. is a method to evaluate a company, industry or product based on Political, Economic, Social, Technological, Legal and Environmental attributes.

Cathy Michael

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Cathy Michael
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Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002
607-274-1293
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