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Statistical Sources

Simmons Insights (formerly Simmons OneView) Help

Simmons Insights is a database which surveys around 25,000 adults 18 years and over on their consumer preferences. This weighted sample is used to represent approximately 240,000,000 million adults nationwide.  It collects a wide variety of demographic and psychographic data as well as media preferences. 


Jim Bondra

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Jim Bondra
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