Note: The library has a trial of the Consumer Insights add-on for Statista through October 17th, 2023.
Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.
Contents: Statistical information, data, infographics, and tables.
Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Take a look at our YouTube video and the Simmons Insights (formerly Simmons OneView) Help section of our Marketing: Statistical Sources Guide.
Simmons Insights is a database which surveys around 25,000 adults 18 years and over on their consumer preferences. This weighted sample is used to represent approximately 240,000,000 million adults nationwide. It collects a wide variety of demographic and psychographic data as well as media preferences.