This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
From Duke University Libraries. The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. All of the commercials held in the DMB&B Archives will be digitized, allowing students and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television
The mission of MBC is to collect, preserve, and present historic and contemporary radio and television content as well as educate, inform, and entertain the public through its archives, public programs, screenings, exhibits, publications, and online access to its resources. They offer an online archive.
With Museums in both Los Angeles and New York City, the Paley Center for Media preserves and promotes radio, television and advertising history through events, screenings, lectures, and workshops. They collect programming, not artifacts. Formerly known as The Museum of Television & Radio.
Professional organization of college and university educators who study the history and creation of film, television and media. Publisher of the Statement of Best Practices in Fair Use in Teaching for Film & Media Educators