TVDM 40004: Producing in the Digital Age
Awards
- Clio AwardsAds that won a Clio Award.
- Shorty AwardsThe Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Instagram, TikTok and more. Past winners include Taylor Swift, Tyler Oakley, Casey Neistat, Hannibal Buress, Malala Yousafzai, Jenna Marbles, J.K. Rowling, Adele, and DJ Khaled.
- Streamy Awards (YouTube)The Streamy Awards honor the best in online video and the creators behind it. The annual event brings together the biggest names in YouTube and online video for a night of celebration, discovery, and meaningful recognition
- Webby Awards: Social Media CampaignsThe Webby Awards is the leading international award honoring excellence on the Internet.
Library Search
You can use the Library Search to find case studies on successful campaigns. Below is what a sample search strategy looks like in the Advanced Search form. To view it live, click here. Log into your Library Account and you can save this search strategy ("Save Query'). You can also pin relevant articles to your account.
Google News
Search Google News. I would search the platform and a phrase such as marketing campaign, for example:
Youtube successful marketing campaign
If there is an article that is not fulltext, return to the Library Search to see if it is in one of our databases. If not, we can access it via Interlibrary Loan.
