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JOUR 39003: Journalism Innovation

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Course Description:

Journalism Innovation examines current media models and seeks emerging/future models to support journalism. By understanding and critiquing emerging, entrepreneurial journalism business models, and engaging with innovative media professionals, students will apply creative solutions to the challenges around sustaining a healthy and financially viable journalism ecosystem

The library session will focus on how to research your own journalism innovation. You'll need argue in favor of your business and funding model. Sections include:  Executive Summary; Company Description; Product; Competition; Marketing Plan; Operational Plan; Mangement & Organization; Startup Expenses;  & a Reference List in APA format.

Cathy Michael

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Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002