These are guides on conducting internal and external audits by the Business Librarian, Jim Bondra.
See also: Jim's guides on Company and Industry research:
Trade and industry news, competitors, some industry reports such SWOT
Contains detailed company and industry news and information including company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, company histories, and more.
Contents: Company and industry information, articles, and statistical data.
Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching.
Note: The terms of use of this database place limits on the length of time that users may keep copies of material accessed from this service. Please review the terms before downloading any content.
Covers all areas of business.
Contents: Full-text articles, books, news industry reports, market research reports, country reports, company profiles, SWOT analyses, working papers, and more.
This collection, comprised of ABI/INFORM Global, Trade & Industry, and Dateline, contains resources covering accounting, marketing, sports and business, and economics.
Contents: Full-text articles, dissertations, working papers, periodicals, country- and industry-focused reports, case studies, and market information.
Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.
Contents: Statistical information, data, infographics, and tables.
The data.census.gov platform provides access to data and digital content from the US Census Bureau including some data previously available through American FactFinder.
Contents: Census data.
Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Try: How to Use Catalyst (MRI-Simmons) and Catalyst-MRI/Simmons YouTube Videos.
Includes access to the following databases: Consumer magazines, Digital websites, Newspapers, Out of Home, Radio, TV & Cable.
Contents: Advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, web sites, and audit statements.
Coverage includes sports equipment sales, sports participation statistics, the fan market, sports marketing information, and sponsorship for all major sports.
Contents: Full-text news and market research.
Newspapers covered includes The New York Times, The Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune.
Contents: Full-text newspaper articles, broadcast transcripts, blogs, and news sites from the United States.