Find books by New Strategist Publications (ex. Who's buying by age / generation)
- Kelley, L. D. (2012). Advertising media planning: a brand management approach (3rd ed.). Armonk, N.Y: M.E. Sharpe.
- Handbook of marketing scales: multi-item measures for marketing and consumer behavior research . (2011). (3rd ed.). Thousand Oaks, Calif: SAGE. Other works by Bearden.
- Developments in Human Observation Methodologies. (2007). . Bradford, England: Emerald Group Publishing. (E-book Central)
- Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J: John Wiley. (E-book Central)
- Hajli, & Hajli, Nick. (2015). Handbook of research on integrating social media into strategic marketing (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). (EBSCO ebook)
- Hamersveld, Bont, Hamersveld, Mario van, & Bont, Cees de. (2007). Market research handbook (5th ed.). Chichester, West Sussex, England ; Hoboken, N.J..: John Wiley & Sons. (E-book Central)
- The handbook of online and social media research : tools and techniques for market researchers
New York : Wiley, 2010.
- Handbook of research on digital media and advertising : user generated content consumption
Hershey, PA : Information Science Reference, c2011. Single user only.
- Marketing Metrics: The Definitive Guide to Measuring Marketing Performance . (2010). (2nd ed.). Upper Saddle River, N.J: FT Press.
- Katz, H. E. (2010). The media handbook a complete guide to advertising media selection, planning, research, and buying. Communication series (4th ed.). New York: Routledge. (E-Book Central)
- Sissors, J. Z., (2010). Advertising Media Planning (7th ed.). New York: McGraw-Hill. (E-Book Central). ** This book was purchased for single user access; only one person at a time can view it.
- Sterne, J. (2010). Social media metrics how to measure and optimize your marketing investment. Hoboken, N.J: Wiley. (E-Book Central).
- VALS (Values, Attitudes, and Lifestyles)
By Strategic Business Insights, this measurement tool based on psychographic segmentation is used in marketing to define targets.
- Wenzel, A. M. (2012). The entrepreneur’s guide to market research. The entrepreneur’s guide. Santa Barbara, Calif: Praeger.