Communication Research Methods
Communication Research
- Bertrand, I., & Hughes, P. (2018). Media research methods : audiences, institutions, texts (Second edition.). Red Globe Press.
- Communication research measures : a sourcebook . (2004). Mahwah, N.J: Lawrence Erlbaum Associates
& Rubin, & Rubin, Rebecca B. (2009). Communication research measures II a sourcebook . New York, NY: Routledge. - Hayes, A. (2012). Statistical Methods for Communication Science (Routledge Communication Series. Hoboken: Taylor and Francis. (Ebook Central)
- Information and Document Design Varieties on Recent Research. (2006). Document design companion series. Amsterdam: J. Benjamins. (Ebook Central)
- Brewerton, P. (2001). Organizational Research Methods a Guide for Students and Researchers. London: SAGE. (Ebook Central)
- Deacon, D. (2007). Researching communications : a practical guide to methods in media and cultural analysis (2nd ed.). London : New York: Hodder Arnold ; Distributed in the U.S.A. by Oxford University Press.
- Frey, L. R. (2000) Investigating communication : an introduction to research methods. (2000) 2nd ed.
- Frey, L., & Cissna, K. (2009). Routledge handbook of applied communication research (Routledge communication series). New York: Routledge.
- The handbook of media audiences (2011). Chichester: Wiley-Blackwell.
- The Handbook of media and communication research: Qualitative and quantitative methodologies. (2012). (2nd ed.). London ; New York: Routledge. (Ebook Central)
- Frontiers in new media research (2012). New York: Routledge.
- Merrigan, G. (2009). Communication research methods (2nd ed.). New York: Oxford University Press.
- Napoli, P. M. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. New York: Columbia University Press. (Ebook Central)
- Poynter, R. (2010). The handbook of online and social media research tools and techniques for market researchers. New York: Wiley.
- Putnam, Mumby, Putnam, Linda, & Mumby, Dennis K. (2014). The Sage handbook of organizational communication : advances in theory, research, and methods (3rd ed.).
- Rubin, R. B. (2010). Communication research : strategies and sources (7th ed.). Belmont, CA: Wadsworth Cengage Learning.
- The SAGE handbook of gender and communication . (2006). Thousand Oaks, Calif: Sage Publications.
- The Sage handbook of organizational research methods (2011). Los Angeles: SAGE.
- The SAGE handbook of online research methods . (2008). Los Angeles: SAGE.
- The SAGE handbook of social media research methods. (2017) (Ebook Central) Los Angeles: SAGE.
- Swanson, Holton, Swanson, Richard A., & Holton, Elwood F. (2005). Research in organizations : foundations and methods of inquiry Publication in the Berrett-Koehler organizational performance series. San Francisco, CA: Berrett-Koehler.
- Theorizing communication : readings across traditions (2007). Los Angeles: Sage Publications.
- Yin, R. K. (2003). Applications of case study research . Applied social research methods series (2nd ed.). Thousand Oaks: Sage Publications.
- Yin, R. K. (2009). Case study research : design and methods . (4th ed.). Thousand Oaks, CA: Sage.
Content Analysis
- Divakaran, A. (2009). Multimedia Content Analysis: Theory and Applications. . Springer.
- Fortunato, J. A. (2005). Making Media Content: The Influence of Constituency Groups on Mass Media. Mahwah, N.J: Lawrence Erlbaum Associates. (E-Book Central)
- Krippendorff, K. (2013). Content analysis: an introduction to its methodology (3rd ed.). Los Angeles ; London: SAGE.
- Krippendorff, K. (2009). The content analysis reader . Sage Publications.
- Leetaru, K. (2012). Data mining methods for the content analyst: an introduction to the computational analysis of content. New York: Routledge.
- Message effects in communication science (1989). Sage annual reviews of communication research. Newbury Park, Calif: Sage Publications.
- Neuendorf, K. A. (2017). The Content Analysis Guidebook. Thousand Oaks, Calif: Sage Publications.
- Postman, N. (2008). How to watch TV news (Rev. ed.). New York, N.Y: Penguin.
- Riffe, D. (2005). Analyzing Media Messages: Using Quantitative Content Analysis in Research (2nd ed.). Mahwah, N.J: Lawrence Erlbaum.
- TV content analysis : techniques and applications (2012). Boca Raton, FL: CRC Press.
Marketing Research
Find books by New Strategist Publications (ex. Who's buying by age / generation)
- Kelley, L. D. (2012). Advertising media planning: a brand management approach (3rd ed.). Armonk, N.Y: M.E. Sharpe.
- Handbook of marketing scales: multi-item measures for marketing and consumer behavior research . (2011). (3rd ed.). Thousand Oaks, Calif: SAGE. Other works by Bearden.
- Developments in Human Observation Methodologies. (2007). . Bradford, England: Emerald Group Publishing. (E-book Central)
- Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J: John Wiley. (E-book Central)
- Hajli, & Hajli, Nick. (2015). Handbook of research on integrating social media into strategic marketing (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). (EBSCO ebook)
- Hamersveld, Bont, Hamersveld, Mario van, & Bont, Cees de. (2007). Market research handbook (5th ed.). Chichester, West Sussex, England ; Hoboken, N.J..: John Wiley & Sons. (E-book Central)
- The handbook of online and social media research : tools and techniques for market researchers
New York : Wiley, 2010. - Handbook of research on digital media and advertising : user generated content consumption
Hershey, PA : Information Science Reference, c2011. Single user only. - Marketing Metrics: The Definitive Guide to Measuring Marketing Performance . (2010). (2nd ed.). Upper Saddle River, N.J: FT Press.
- Katz, H. E. (2010). The media handbook a complete guide to advertising media selection, planning, research, and buying. Communication series (4th ed.). New York: Routledge. (E-Book Central)
- Sissors, J. Z., (2010). Advertising Media Planning (7th ed.). New York: McGraw-Hill. (E-Book Central). ** This book was purchased for single user access; only one person at a time can view it.
- Sterne, J. (2010). Social media metrics how to measure and optimize your marketing investment. Hoboken, N.J: Wiley. (E-Book Central).
- VALS (Values, Attitudes, and Lifestyles)
By Strategic Business Insights, this measurement tool based on psychographic segmentation is used in marketing to define targets. - Wenzel, A. M. (2012). The entrepreneur’s guide to market research. The entrepreneur’s guide. Santa Barbara, Calif: Praeger.
Qualitative & Quantitative
- Altheide, D. L. (2013). Qualitative media analysis (2nd ed.). Thousand Oaks, Calif: Sage Publications.
- Beuving, J., & Vries, G. (2015). Doing qualitative research : The craft of naturalistic inquiry. (Ebook Central)
- Brennen, B. (2012). Qualitative research methods for media studies New York: Routledge.
- Daymon, C. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). New York, NY: Routledge. (Ebook Central). ** This book was purchased for single user access; only one person at a time can view it.
- Flick, U., Kvale, S., Angrosino, M., Barbour, R., Banks, M., Gibbs, G., & Rapley, T. (2007). The Sage qualitative research kit . London: SAGE.
- Gubrium, J. (2012). The Sage handbook of interview research : The complexity of the craft (2nd ed.). Thousand Oaks: SAGE.
- The handbook of media and communication research qualitative and quantitative methodologies. (2012) (2nd ed.). London ; New York: Routledge. (Ebook Central). ** This book was purchased for single user access; only one person at a time can view it.
- Kvale, S. (2009). InterViews : Learning the craft of qualitative research interviewing (2nd ed.). Los Angeles: Sage Publications.
- Lincoln, Y. S. (1985). Naturalistic inquiry . Beverly Hills, Calif: Sage Publications.
- Merriam, S. B. (2009). Qualitative research : A guide to design and implementation San Francisco, Calif: Jossey-Bass.
- Moisander, J. (2006). Qualitative Marketing Research a Cultural Approach. London: SAGE. (Ebook Central). Jan 18 replacement ordered
- The Sage handbook of qualitative research (2011). (4th ed.). Thousand Oaks: Sage.
- Reynolds, Woods, Baker, Reynolds, Rodney A, Woods, Robert, & Baker, Jason D. (2007). Handbook of research on electronic surveys and measurements . Hershey, PA: Idea Group Reference.
- Stake, R. E. (2010). Qualitative research : Studying how things work New York: Guilford Press.
- Wrench, J. S. (2013). Quantitative research methods for communication : A hands-on approach . New York: Oxford University Press.
Survey Design & Interpretation
- Rea, L. M. (2014). Designing and conducting survey research a comprehensive guide (Fourth edition). San Francisco, CA: Jossey-Bass. .(Ebook Central) ** This book was purchased for single user access; only one person at a time can view it.
- Bradburn, N. M. (2004). Asking questions : The definitive guide to questionnaire design : For market research, political polls, and social and health questionnaires (Rev. ed.). San Francisco: Jossey-Bass.
- Sudman, S. (1996). Thinking about answers : The application of cognitive processes to survey methodology (1st ed.). San Francisco: Jossey-Bass Publishers.
Mass Media Research
- Beatty, A., National Research Council (U.S.). Studying Media Effects on Children and Youth Improving Methods and Measures,Workshop Summary. Washington, D.C: National Academies Press. (E-Book Central)
- Berger, A. A. (2012). Media analysis techniques (4th ed.). Thousand Oaks, Calif: Sage.
- Berger, A. A. (2014). Media and communication research methods : An introduction to qualitative and quantitative approaches (Third edition). Los Angeles: SAGE.
- Changing media markets in Europe and abroad : New ways of handling information and entertainment content (2006). Series on international media research. New York: Pabst Science.
- Cohen, J. (1995). Through the media looking glass : Decoding bias and blather in the news. Monroe, Me: Common Courage Press.
- International Media Research a Critical Survey. (1998). London: Routledge. (E-Book Central)
- Jamieson, K., & Campbell, K. (2006). The interplay of influence : News, advertising, politics, and the internet (6th ed.). Belmont, CA: Wadsworth. General Stacks P94 .J34 2006
- Jensen, & Jensen, Klaus Bruhn. (2012). The handbook of media and communication research qualitative and quantitative methodologies (2nd ed.). London ; New York: Routledge. (E-Book Central)
- Orlik, P. B. (2008). Electronic media criticism : Applied perspectives (3rd ed.). New York: Routledge/Taylor and Francis Group.
- Taylor, P. A. (2008). Critical Theories of Mass Media Then and Now. Maidenhead, Berkshire, England: McGraw Hill/Open University Press. (E-Book Central)
- The The SAGE handbook of media processes and effects (2009). . Los Angeles: SAGE.
- The The SAGE handbook of media studies . (2004). . Thousand Oaks, Calif: Sage Publications.
- Sparks, G. G. (2013). Media effects research : A basic overview (4th ed.). Australia ; Boston, MA: Wadsworth Cengage Learning.
- Tovares, R. D. (2010). How to write about the media today . Santa Barbara, Calif: Greenwood.
- Volkmer, I. (2012). Handbook of global media research (1st ed.). Hoboken, N.J: Wiley-Blackwell.
- Ward, J., & Hansen, K. (1997). Search strategies in mass communication (3rd ed.). New York: Longman. Print. Reference Stacks P91.3 .W37 1997.
- Wimmer, R. D. (2011). Mass media research : An introduction (9th ed.). Boston, Mass: Cengage- Wadsworth.
Books by Subject
Click on a subject phrase to find books and videos with that subject that are available in the IC Library
- Advertising media planning.
- Advertising--Research.
- Amusements--United States--Statistics.
- Communication Methodology
- Communication Research
- Communication Research Methodology
- Consumer behavior--United States--Statistics.
- Commercial products--United States--Statistics.
- Consumers' preferences--United States--Statistics.
- Consumers--United States--Statistics.
- Content analysis (Communication)
- Data mining
- Demographic surveys.
- Focus groups.
- Generation Y--United States--Statistics.
- Home entertainment industry--United States--Statistics.
- Internet research.
- Interviewing in marketing research.
- Journalism--Objectivity.
- Market surveys
- Marketing research.
- Marketing research--Statistical methods
- Mass media--Objectivity.
- Mass media--Research
- Mass media--Research--Methodology.
- Motion picture industry--United States--Statistics.
- Older people--United States--Statistics.
- Organization--Research.
- Organization-Research-Methodology
- Organizational behavior--Research--Methodology.
- Population--Statistics.
- Quantitative research.
- Questionnaires.
- Recreation--United States--Statistics.
- Scaling (Social sciences)
- Social sciences--Methodology
- Social sciences--Research--Methodology
- Social sciences--Statistical methods This links to the subject heading "statistical methods" in the library's catalog.
- Social sciences--Statistical methods--Computer programs. Links to help books on statistical software packages.
- Social surveys--Methodology.
- Teenage consumers.
- Young adult consumers--United States--Statistics.
- Young consumers--United States--Statistics.
- Youth--United States--Statistics.