Communication Research Methods
Data & Statistics: Table of Contents
Collecting Data
Create a Google Form
Besides Google Docs, you can collect data using Google Forms. Here is an instruction from Google.
Learn How with Lynda.com
You can also lean how to create form using Lynda.com's online tutorial, "Google Forms: Essential Training" with Jess Stratton. Ithaca College has a subscription to Lynda.com. I access it through https://apps.ithaca.edu/ There is an entire series called, "Learning Design Research." There is also an instruction video called, "Survey Monkey: Essential Training" that might be of interest.
Qualtrics: used by IC Researchers
Ithaca College has a subscription to Qualtrics for creating surveys. They provide a help page for Survey Basics. As a subscription product, it has a steeper learning curve (more bells and whistles) than Google or Survey Monkey.
Software
- Media Cloud free - open source tool
- ITS page on SPSS Statistics IC supported software
- Media Planning & Buying Calculators (from SRDS) tool for media planners
- NVivo (QSR International) research software - would need to purchase
Sources for finding Data
- Simmons library database
- Statista library database
- Data.gov free - government data
- Inter-University Consortium for Political and Social Research (ICPSR) Some data is for members only.
- U.S. Census Bureau free - government data
- UNdata free -- international organization
- VALS (Values, Attitudes, and Lifestyles)
By Strategic Business Insights, this measurement tool based on psychographic segmentation is used in marketing to define targets.
Institutional Review Board
Institutional Review Board (IRB)
The IRB is a standing committee at Ithaca College that is responsible for reviewing all research and teaching activities conducted by IC faculty, staff, and students that involve the use of human subjects to ensure that these activities minimize the potential for risk.
To determine if IRB approval is required or which application to submit, please use the Decision Tree.