TVDM 26300: Mass Media Research Methods
About this Guide
Course Description:
A basic introduction to quantitative and qualitative research in mass communications, including sampling, survey, experiment, systematic content analysis, in-depth interviews, focus groups, and qualitative content analysis. Review of literature, identification of basic concepts, problems, responsibilities, and research ethics; procedures and basic techniques of computer data analysis; hypothesis testing and statistical interpretation and analysis. A research project is required.
Library Support:
The instruction session will instruct students to:
- Find literature reviews and scholarly research on issues in mass communication
- Understand the difference between scholarly and trade publications
- Understand how to gather articles to support a research topic
After a presentation of library resources, students will explore them for possible topics for their own research.
