STCM 45000: Communication Consulting Lab
About this Guide
Course Description:
In the context of a simulated consulting team, students identify contemporary organizational issues and trends, conduct research and design inquiries, write and design original content, and publish insights that are engaging and actionable for business leaders. This program capstone course reinforces key concepts and skills in communication strategy and stakeholder relations, design thinking, research methods, information / presentation design, business writing, and project management. Students learn to manage project timelines and budgets, create appealing and usable recommendations, and position their expertise through professional publication and presentations. Permission of instructor required
Library Support:
Consultation on search strategy and discovering secondary research for drafting a thematic white paper for your client.
Collecting secondary research should should assist you with the following objectives:
Overview of question or problem
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Why is it important and if it’s so important, why hasn’t it been solved yet? What is still not known?
Research methods
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Overview of methods and why you chose them
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What key terms and databases did you search?
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How did you find experts and case studies?
Findings
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Summarize secondary research, organized by insight or theme – include powerful quotes or stats
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Describe at least two case studies of organizations or people who are doing this successfully or who are engaged in deliberate trials or research
Change by Design, Revised and Updated by
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide--now updated with addition material, including new case studies, and a new introduction--design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Call Number: General Stacks HD58.8 .B772 2019ISBN: 0062856626Publication Date: 2019
Critical Thinking by
In Critical Thinking: An Appeal to Reason, Peg Tittle empowers students with a solid grounding in the lifelong skills of considered analysis and argumentation that should underpin every student's education. Starting with the building blocks of a good argument, this comprehensive new textbook offers a full course in critical thinking. It includes chapters on the nature and structure of argument, the role of relevance, truth and generalizations, and the subtleties of verbal and visual language. Special features include: * an emphasis on the constructive aspect of critical thinking--strengthening the arguments of others and constructing sound arguments of your own--rather than an exclusive focus on spotting faulty arguments * actual questions from standardized reasoning tests like the LSAT, GMAT, MCAT, and GRE * graduated end-of-chapter exercises, asking students to think critically about what they see, hear, read, write, and discuss * numerous sample arguments from books, magazines, television, and the Internet for students to analyze * many images for critical analysis * analyzed arguments that help students to read critically and actively * an extensive companion website for instructors and students A companion website features: * for instructors: an extensive instructor's manual; a test bank; and PowerPoint slides * for students: extended answers, explanations, and analyses for the exercises and arguments in the book; supplementary chapters on logic and ethics; downloadable MP3 study guides; interactive flash cards; and thinking critically audio exercises. www.routledge.com/textbooks/tittle
Call Number: OnlineISBN: 0415997143Publication Date: 2011
