Advertising & Marketing Communications
Associations
- Advertising Educational Foundation (AEF)Educational arm of the advertising industry.
- American Advertising Federation (AAF)Organization that supports the profession through news, education, events, and advocacy. Includes over 200 student chapters. To celebrate excellence, AAF has an Advertising Hall of Fame and gives the ADDY award s amongst other prizes and showcases.
- American Association of Advertising Agencies (AAAA)Trade association representing the advertising agency business since 1917. Site includes: news, government affairs, member only resources and programs, events, and publications.
- American Marketing Association (AMA)The American Marketing Association is the essential community for marketers.
- Association for Education in Journalism and Mass Communication (AEJMC)AEJMC sets standards for excellence in journalism and mass communication education and research.
- Association of National Advertisers (ANA)Association that advocates for the marketing community. The Direct Marketing Association was acquired by the ANA in 2018.
- Digital Content NextTrade association, dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public. Formerly known as the Online Publishers Association.
- European Interactive Digital Advertising Alliance (EDAA)The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising/OBA).
- Interactive Advertising Bureau (iab)The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.
- International Academy of Digital Arts and Sciences (IADAS)Founded in 1998 to drive creativity on the Internet. The organization is diverse including industry leaders in online advertising, film, television, games, and mobile. The Webby Awards honor top websites in numerous industry and media categories every year.
- Video Advertising Bureau (VAB)VAB helps brand leaders navigate the technology-rich, data-fueled world through our industry-defining insights and research all developed through a marketer's lens
- Out of Home Outdoor Advertising Association of America (OAAA)Organization that supports the out of home advertising industry.
- Paley Center for MediaWith Museums in both Los Angeles and New York City, the Paley Center for Media preserves and promotes radio, television and advertising history through events, screenings, lectures, and workshops. They collect programming, not artifacts. Formerly known as The Museum of Television & Radio.
- PROMAXPromax is the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media.
- Radio Advertising BureauProvides education, research and advocacy for the radio industry. It is the sales and marketing arm of the radio industry.