Advertising & Marketing Communications

This is a broad based guide that covers a variety of sources relevant to the field of Integrated Marketing Communications (IMC). Definition: Integrated Marketing Communications (from the ANA).  All In: Inclusive Marketing Toolkit (Google):  Audience insights for eliminating stereotypes in your creative

Description of Contents:

• Simmons OneView:  Access and handouts for this database used for demographic, psychographic, media use, etc. cross tabs.
• Articles:  Lists trade publications to follow and databases to find information for this field of study
• Books:  Highlights books useful for IMC study and practice.
• Associations:  Membership associations for marketing professionals
• Data & Statistics:  A mixture of library databases and websites
• Government Documents:  The basic sites for finding government documents.
• Research: Companies & Organizations: Provides sample searches in business resources as a model for researching
• APA: The APA manual is commonly used as a citation style guide in the field of communications

Related Guides:

• Communication in Organizations
• Communication Management and Design
• Interactive Media
• Introduction to Strategic Communications
• Media Planning
• Political Communication
• Public Relations
• Research and Statistics for Strategic Communications