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STCM 10300: Introduction to Strategic Communication

About this Guide

Use this research guide to help with assignments in order to:

  • Research theories and theorists in communication 
  • Research companies to conduct a social media audit or a communication intervention
  • Find information that will assist in writing a communication intervention including:
    How to formulate and execute a research strategy for composing a situational analysis
    How to determine how other organizations address communication problems via benchmarking
  • Know your librarian & feel comfortable asking her for help!  Email me for an appointment:

Laura Desmond - Media Career Success: Innovative Advice

About the Library

What Do You Need?

  • Ithaca College ID card - Use to check out materials (books, scores, multimedia, laptops, etc.)

  • Ithaca College Netpass info (email) - Use for signing into computers, databases, and online materials

How Long Can You Keep Library Materials?

  • Books and Scores: 1 semester (can renew twice)

  • Audio and Video: 7 days (can renew twice)

  • Special materials may have different borrowing times - check the full list for more information.

Your Library Accounts

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Cathy Michael