STCM 10300: Introduction to Strategic Communication

Use this research guide to help with assignments in order to:

• Research theories and theorists in communication 
• Research companies to conduct a social media audit or a communication intervention
• Find information that will assist in writing a communication intervention including:
  How to formulate and execute a research strategy for composing a situational analysis
  How to determine how other organizations address communication problems via benchmarking. 
• Know your librarian & feel comfortable asking her for help!  Email me for an appointment: cmichael@ithaca.edu