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STCM 10300: Introduction to Strategic Communication

About this Guide

Use this research guide to help with assignments in order to:

  • Research theories and theorists in communication 
  • Research companies to conduct a social media audit or a communication intervention
  • Find information that will assist in writing a communication intervention including:
    How to formulate and execute a research strategy for composing a situational analysis
    How to determine how other organizations address communication problems via benchmarking
  • Know your librarian & feel comfortable asking her for help!  Email me for an appointment:

Laura Desmond - Media Career Success: Innovative Advice

Cathy Michael

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Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002