STCM 10300: Introduction to Strategic Communication
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Books by Subject
Business Communication:
- Business communication
- Business ethics
- Business presentations.
- Communication and culture
- Communication in management
- Communication in organizations
- Complex organizations Management
- Complexity (Philosophy)
- Intercultural communication
- International organization
- Meetings--Planning.
- Non-governmental organizations
- Social responsibility of business
- Telecommunication
- Leadership
- Organizational change
- Crisis management
- Organizational effectiveness
- Personnel management
Marketing Communication
- Advertising, Political--United States
- Advertising Media Planning
- Advertising--Psychological aspects.
- Baby boom generation
- Branding
- Consumer behavior
- Consumers United States Statistics
- Consumers' preferences
- Consumption (Economics) United States Statistics
- Copywriting. [Advertising Copy]
- Demographic surveys
- Demographic surveys United States Statistics
- Direct marketing
- Generation X
- Generation Y (Millennials, Net generation)
- Industrial marketing
- Interactive marketing
- Internet marketing
- Leisure Statistics
- Lifestyles Statistics
- Market segmentation
- Market surveys United States
- Marketing decision making
- Marketing management
- Mobile commerce
- Motivation research (Marketing)
- New products
- Social marketing
- Strategic planning
- Target marketing
- Television programs United States Rating
- Young adult consumers
Event Planning
- Festivals Social Aspects
- Special events Planning
- Special events Management.
- Special events Marketing.
- Special events Social aspects
Instructional Design & Technology
- Education Simulation methods
- Educational technology
- Employees Training of
- Instructional systems Design
- Simulation games in education
- Social learning
- Web-based instruction Design
Political Communication
- Blogs Political aspects
- Communication in politics
- Communication Political aspects
- Mass media Political aspects
- Persuasion (Psychology)
- Propaganda
Visual Design
Background Information for Strat Com
- Encyclopedia of communication theory REF P87.5 .E496 2009
- Encyclopedia of political communication REF JA85 .E65 2008
- IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
- Handbook of strategic public relations & integrated communication HM263 .H317 2012
- Handbook of crisis communication HD49 .H34 2010
- Handbook of communication and corporate social responsibility HD60 .H334 2011
