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Porter's Five Forces

Degree of Rivalry

  • Exit Barriers-is there a high cost to exit the market and go into a different one?
  • Industry Concentration-This is the percent of market share held by the four largest firms in that industry based on N.A.I.C.S. codes. Click here to find the latest concentrations based on the Economic Census. Statistics for the largest 8,25,and 50 firms are also available.
  • Fixed costs/Value Added
  • Industry Growth
  • Intermittent overcapacity
  • Product differences
  • Switching costs
  • Brand Identity
  • Diversity of rivals
  • Corporate stakes-how heavily is the company invested in particular products/services

Sources which may help with information about rivalry and general industry background are as follows:


Jim Bondra

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Jim Bondra
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