STCM 30900: Media Planning

In Reference (Gannett Center 2nd floor behind the Research Help Desk):

• Standard & Poor's Industry Surveys REF HC106.6 S74 
  Coverage of major industries in the U.S.,quarterly. Statistics, suggested sources, overviews including trends, major players, regulatory issues, etc. Supplemented by Monthly Investment Review. Latest two years in REFERENCE. Older editions in stacks.  Here is a sample page from the Industry Survey for Foods & Nonalcoholic Beverages (p.25). The report is dated June 2014.
• Thumbnail media planner : media costs and data
  REF HF5415.3 .T48 
  Detroit, MI : 2020:Marketing Communications LLC, 2003- Annual publication. Library retains latest edition.

Select titles:

• Kelley, L. D. (2012).  Advertising media planning : A brand management approach (3rd ed.). Armonk, N.Y: M.E. Sharpe.
•  Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research  (2011). (3rd ed.). Thousand Oaks, Calif: SAGE. Other works by Bearden.
• Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J: John Wiley.
• The handbook of online and social media research : tools and techniques for market researchers 
  New York : Wiley, 2010.
• Handbook of research on digital media and advertising : user generated content consumption 
  Hershey, PA : Information Science Reference, c2011. Single user only.
• Katz, H. E. (2010). The media handbook a complete guide to advertising media selection, planning, research, and buying. Communication series (4th ed.). New York: Routledge. This is an e-Book that can be viewed full-text online.
• Sissors, J. Z., (2010). Advertising Media Planning (7th ed.). New York: McGraw-Hill. This is an e-Book that can be viewed full-text online. ** This book was purchased for single user access; only one person at a time can view it.
• Sterne, J. (2010). Social media metrics how to measure and optimize your marketing investment. Hoboken, N.J: Wiley. This is an e-Book that can be viewed full-text online.
• VALS (Values, Attitudes, and Lifestyles) 
  By Strategic Business Insights, this measurement tool based on psychographic segmentation is used in marketing to define targets.
• Wenzel, A. M. (2012).  The entrepreneur's guide to market research . The entrepreneur’s guide. Santa Barbara, Calif: Praeger.

Find books by New Strategist Publications (ex. Who's buying by age / generation)

• Advertising, Political--United States
• Advertising Media Planning
• Advertising--Psychological aspects.
• Baby boom generation.
• Communication in marketing
• Consumer behavior
• Consumers United States Statistics
• Consumers' preferences
• Consumption (Economics) United States Statistics
• Demographic surveys
• Demographic surveys United States Statistics
• Direct marketing
• Generation X
• Generation Y (Millennials, Net generation)
• Industrial marketing
• Interactive marketing
• Internet marketing
• Leisure Statistics
• Lifestyles Statistics
• Market segmentation
• Market surveys United States
• Marketing decision making
• Marketing management
• Mobile commerce
• Motivation research (Marketing)
• New products
• New Strategist Publications (demographic book series)
• Product management
• Social marketing
• Strategic planning
• Target marketing
• Television programs United States Rating
• Young adult consumers