Contents: Bibliographic information for books, journals, and multimedia owned by libraries worldwide.
Books: Selected Titles
In Reference (Gannett Center 2nd floor behind the Research Help Desk):
Standard & Poor's Industry Surveys REF HC106.6 S74
Coverage of major industries in the U.S.,quarterly. Statistics, suggested sources, overviews including trends, major players, regulatory issues, etc. Supplemented by Monthly Investment Review. Latest two years in REFERENCE. Older editions in stacks. Here is a sample page from the Industry Survey for Foods & Nonalcoholic Beverages (p.25). The report is dated June 2014.
Thumbnail media planner : media costs and data REF HF5415.3 .T48
Detroit, MI : 2020:Marketing Communications LLC, 2003- Annual publication. Library retains latest edition.
Sissors, J. Z., (2010). Advertising Media Planning (7th ed.). New York: McGraw-Hill. This is an e-Book that can be viewed full-text online. ** This book was purchased for single user access; only one person at a time can view it.