STCM 30900: Media Planning

Find books by New Strategist Publications (ex. Who's buying by age / generation)

• Advertising, Political--United States
• Advertising Media Planning
• Advertising--Psychological aspects.
• Baby boom generation.
• Communication in marketing
• Consumer behavior
• Consumers United States Statistics
• Consumers' preferences
• Consumption (Economics) United States Statistics
• Demographic surveys
• Demographic surveys United States Statistics
• Direct marketing
• Generation X
• Generation Y (Millennials, Net generation)
• Generation Z
• Industrial marketing
• Interactive marketing
• Internet marketing
• Leisure Statistics
• Lifestyles Statistics
• Market segmentation
• Market surveys United States
• Marketing decision making
• Marketing management
• Mobile commerce
• Motivation research (Marketing)
• New products
• New Strategist Publications (demographic book series)
• Product management
• Social marketing
• Strategic planning
• Target marketing
• Television programs United States Rating
• Young adult consumers

Select titles:

• Kelley, L. D. (2012).  Advertising media planning : A brand management approach (3rd ed.). Armonk, N.Y: M.E. Sharpe.
•  Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research  (2011). (3rd ed.). Thousand Oaks, Calif: SAGE. Other works by Bearden.
• Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J: John Wiley.
• The handbook of online and social media research : tools and techniques for market researchers 
  New York : Wiley, 2010.
• Handbook of research on digital media and advertising : user generated content consumption 
  Hershey, PA : Information Science Reference, c2011. Single user only.
• Katz, H. E. (2010). The media handbook a complete guide to advertising media selection, planning, research, and buying. Communication series (4th ed.). New York: Routledge. This is an e-Book that can be viewed full-text online.
• Sissors, J. Z., (2010). Advertising Media Planning (7th ed.). New York: McGraw-Hill. This is an e-Book that can be viewed full-text online. ** This book was purchased for single user access; only one person at a time can view it.
• Sterne, J. (2010). Social media metrics how to measure and optimize your marketing investment. Hoboken, N.J: Wiley. This is an e-Book that can be viewed full-text online.
• VALS (Values, Attitudes, and Lifestyles) 
  By Strategic Business Insights, this measurement tool based on psychographic segmentation is used in marketing to define targets.
• Wenzel, A. M. (2012).  The entrepreneur's guide to market research . The entrepreneur’s guide. Santa Barbara, Calif: Praeger.