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STCM 30900: Media Planning

Finding Books

Books: Selected Titles

In Reference (Gannett Center 2nd floor behind the Research Help Desk):

  • Standard & Poor's Industry Surveys REF HC106.6 S74 
    Coverage of major industries in the U.S.,quarterly. Statistics, suggested sources, overviews including trends, major players, regulatory issues, etc. Supplemented by Monthly Investment Review. Latest two years in REFERENCE. Older editions in stacks.  Here is a sample page from the Industry Survey for Foods & Nonalcoholic Beverages (p.25). The report is dated June 2014.
  • Thumbnail media planner : media costs and data
    REF HF5415.3 .T48 
    Detroit, MI : 2020:Marketing Communications LLC, 2003- Annual publication. Library retains latest edition.

Select titles:

Cathy Michael

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Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002