STCM 30900: Media Planning
Catalyst Training & Help
- How to use Catalyst Powered by MRI Simmons
- Click on the ? in the upper right > User Guides in the left menu for more help
- MRI Simmons YouTube site for more training videos
Access Catalyst powered by MRI Simmons
MRI merged with Simmons to become MRI Simmons in Spring 2019. Simmons OneView became Simmons Insights mid August 2019. MRI Simmons Insights became Catalyst in September 2023.
- Catalyst, powered by MRI-Simmons (formerly Simmons Insights)Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior. It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles. It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
Cathy Michael
Cathy Michael
she/her