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STCM 30900: Media Planning

About this Guide

Students in Media Planning are assigned a client.  The emphasis of this guide is to find company and industry information for the client.  Additionally, students will use Catalyst powered by MR Simmons to find data about products or brands; data about media (print, broadcast, newspaper); psychographic data (attitudes, values, beliefs -- what people like, dislike); and demographics (age, gender, race); this data will be used to create a media plan.

Overview: Catalyst

Cathy Michael

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Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002