Find the industry code:NAICS (North American Industrial Classification System)Automobile Manufacturing (336111)
Uses a 6 digit numbering system to classify industries that either make a product or offer a service (such as banks) in North America. You can search the database by code or by text describing the industry. These codes can be used to generate a list of companies in an industry and to compare them using other directories found both print or online. You may find the codes and an explanation of them here: http://www.census.gov/eos/www/naics/ You can also discover the NAICS code through Buniness Insights and the Company Dossier, below.
Coverage in the S&P Industry survey (print resource, library Reference)
Standard & Poor's Industry Surveys REF HC106.6 S74
Information from supporting trade associations.
Print Reference: Encyclopedia of Business Information Sources REF DESK HF5353 .E52 Use it to identify directories, yearbooks, periodicals and newsletters, and trade associations for your industry. Industry organizations are a good additional source of information. Some information may be available for members only. ex. Association: Electric Auto Association
Look for additional reports in Statista , a database that aggregates statistical information from market research, government data, etc. Tesla
Use Simmons OneView to find more demographic information of those you plan to target (find information, for example, preferences of female health food eaters in a particular age range). You can also find which media that demographic is most likely to use as well as psychographics of your target group.
Use SRDS Media Solutions for ad placement by DMA, media contact information, and some pricing.
Find the industry code: NAICS (North American Industrial Classification System)
Uses a 6 digit numbering system to classify industries that either make a product or offer a service (such as banks) in North America. You can search the database by code or by text describing the industry. These codes can be used to generate a list of companies in an industry and to compare them using other directories found both print or online. You may find the codes and an explanation of them here: http://www.census.gov/eos/www/naics/ How to find a NAICS code Learn how to search the NAICS code (video, Jim Bondra) Limited Service Restaurants: 722513
Company Profile and History. Search Business Insights: Essentials and Nexis Uni (replaces LexisNexis) (Upper left Menu > Company Dossier) for company profiles. Is there a parent company (look at the hierarchy)? Is there a company history? After finding the company profile in Nexis Uni, do a second search for news.
Coverage in the S&P Industry survey (print resource, library Reference)
Standard & Poor's Industry Surveys REF HC106.6 S74 Here is a sample page from the Industry Survey for Foods & Nonalcoholic Beverages (p.25). The report is dated June 2014.
Information from supporting trade associations.
Print Reference: Encyclopedia of Business Information Sources REF DESK HF5353 .E52 Use it to identify directories, yearbooks, periodicals and newsletters, and trade associations for your industry.
Industry organizations are a good additional source of information. Some information may be available for members only. Associations include: National Restaurant Association
Look for additional reports in Statista , a database that aggregates statistical information from market research, government data, etc.
Use Simmons OneView to find more demographic information of those you plan to target (find information, for example, preferences of female health food eaters in a particular age range). You can also find which media that demographic is most likely to use.
Use SRDS Media Solutions for ad placement by DMA, media contact information, and some pricing.
Find the industry code:NAICS (North American Industrial Classification System)
Uses a 6 digit numbering system to classify industries that either make a product or offer a service (such as banks) in North America. You can search the database by code or by text describing the industry. These codes can be used to generate a list of companies in an industry and to compare them using other directories found both print or online. You may find the codes and an explanation of them here: http://www.census.gov/eos/www/naics/ Soft Drink Manufacturing 312112 You can also discover the NAICS code through Buniness Insights and the Company Dossier, below.
Coverage in the S&P Industry survey (print resource, library Reference)
Standard & Poor's Industry Surveys REF HC106.6 S74
Information from supporting trade associations.
Print Reference: Encyclopedia of Business Information Sources REF DESK HF5353 .E52 Use it to identify directories, yearbooks, periodicals and newsletters, and trade associations for your industry. Industry organizations are a good additional source of information. Some information may be available for members only. ex. International Bottled Water Association
Look for additional reports in Statista , a database that aggregates statistical information from market research, government data, etc. FIJI Water
Use Simmons OneView to find more demographic information of those you plan to target (find information, for example, preferences of female health food eaters in a particular age range). You can also find which media that demographic is most likely to use as well as psychographics of your target group.
Use SRDS Media Solutions for ad placement by DMA, media contact information, and some pricing.