About this Guide
Students in Media Planning are assigned a client. The emphasis of this guide is to find company and industry information for the client. Additionally, students will use Simmons Insights to find data about products or brands; data about media (print, broadcast, newspaper); psychographic data (attitudes, values, beliefs -- what people like, dislike); and demographics (age, gender, race); this data will be used to create a media plan.
- If you need help, email me for an appointment: cmichael@ithaca.edu
