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STCM 30900: Media Planning

About this Guide

Students in Media Planning are assigned a client.  The emphasis of this guide is to find company and industry information for the client.  Additionally, students will use Simmons Insights to find data about products or brands; data about media (print, broadcast, newspaper); psychographic data (attitudes, values, beliefs -- what people like, dislike); and demographics (age, gender, race); this data will be used to create a media plan.

Cathy Michael

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Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002