MRI merged with Simmons to become MRI Simmons in Spring 2019. Simmons OneView became Simmons Insights mid August 2019. From mrisimmons.com: Introducing Simmons Insights; YouTube: SimmonsResearch videos
Simmons Insights is a database which surveys around 25,000 adults 18 years and over on their consumer preferences. This weighted sample is used to represent approximately 240,000,000 million adults nationwide. It collects a wide variety of demographic and psychographic data as well as media preferences.
Here are notes from my class demonstration for: Mavi Jeans for Women. As the notes are to myself, they may be vague. Contact me for clarification or to answer questions.