Skip to Main Content

Public Relations

Access MRI Simmons Insights

MRI merged with Simmons to become MRI Simmons in Spring 2019. Simmons OneView became Simmons Insights mid August 2019.  From  Introducing Simmons Insights; YouTube: SimmonsResearch videos

Simmons Insights Help

Simmons Insights is a database which surveys around 25,000 adults 18 years and over on their consumer preferences. This weighted sample is used to represent approximately 240,000,000 million adults nationwide.  It collects a wide variety of demographic and psychographic data as well as media preferences. 

Class Demo Notes

Here are notes from my class demonstration for: Mavi Jeans for Women.  As the notes are to myself, they may be vague.  Contact me for clarification or to answer questions.

MRI Simmons Video: Intro to Simmons Insights

Cathy Michael

Profile Photo
Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002