Access MRI Simmons Insights
MRI merged with Simmons to become MRI Simmons in Spring 2019. Simmons OneView became Simmons Insights mid August 2019. From mrisimmons.com: Introducing Simmons Insights; YouTube: SimmonsResearch videos
- Simmons Insights (MRI-Simmons)Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior. It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles. It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
Simmons Insights Help
Simmons Insights is a database which surveys around 25,000 adults 18 years and over on their consumer preferences. This weighted sample is used to represent approximately 240,000,000 million adults nationwide. It collects a wide variety of demographic and psychographic data as well as media preferences.
- Introduction to Simmons InsightsQuick introduction to Simmons Insights new platform.
- Creating a Crosstab in Simmons Insights (video)Excellent video by Chad Bollinger of Ohio University explaining the basics of creating a Crosstab.
- How to Read a Simmons Insights CrosstabBrief explanation on reading the results of a Simmons Insights Crosstab.
Class Demo Notes
Here are notes from my class demonstration for: Mavi Jeans for Women. As the notes are to myself, they may be vague. Contact me for clarification or to answer questions.
