Note: The library has a trial of the Consumer Insights add-on for Statista through October 17th, 2023.
Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology. Contents: Statistical information, data, infographics, and tables.
Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior. Note: Access is limited to 5 users at a time. Need search tips? Take a look at our YouTube video and the Simmons Insights (formerly Simmons OneView) Help section of our Marketing: Statistical Sources Guide.
Includes access to the following databases: Consumer magazines, Claritas 360, Digital websites, Newspapers, Out of Home, Radio, TV & Cable. Contents: Advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, web sites, and audit statements.
Coverage includes sports equipment sales, sports participation statistics, the fan market, sports marketing information, and sponsorship for all major sports. Contents: Full-text news and market research.