Data & Statistics
- data.census.govThe data.census.gov platform provides access to data and digital content from the US Census Bureau including some data previously available through American FactFinder.
Contents: Census data. - Statista
Note: The library has a trial of the Consumer Insights add-on for Statista through October 17th, 2023.
Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.
Contents: Statistical information, data, infographics, and tables. - Simmons Insights (MRI-Simmons)
Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Take a look at our YouTube video and the Simmons Insights (formerly Simmons OneView) Help section of our Marketing: Statistical Sources Guide. - SRDS Media SolutionsIncludes access to the following databases: Consumer magazines, Claritas 360, Digital websites, Newspapers, Out of Home, Radio, TV & Cable.
Contents: Advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, web sites, and audit statements. - SMA | Sports Market AnalyticsCoverage includes sports equipment sales, sports participation statistics, the fan market, sports marketing information, and sponsorship for all major sports.
Contents: Full-text news and market research.
- Statistics and Datasets Library GuideLibrary Guide by Jim Bondra, Business Librarian, that lists general statistics and data sites.
