Keep Informed
Sign up for alerts through trade journal site or professional organizations; you can also follow them in Twitter, Google+ or Facebook. Library databases offer alerts but require you to create accounts first; library databases may offer full text holdings whereas the online journal's site may offer partial full-text to non-subscribers (this is called a paywall to help generate memeberships or subscriptions).
From the Library:
- PR Newswire (Nexis Uni)1980+ Aggregated press releases from companies and organizations.
- PR NewsTrade publication for PR Professionals.
- PR Week (ProQuest)Mar 10, 2003 (Vol. 6, no. 10) - present
Publisher Websites:
- PR Newswire (Cision)Aggregated press releases from companies and organizations.
- PR News (PR News Group)Trade publication for PR Professionals.
- PR Week (Haymarket Media)Trade publication for PR professionals.
- PR DailyPublic Relations news from Ragan Communications.
Best Bets: Databases
- EBSCO Research LibraryEBSCO contains full-text articles and abstracts in almost every discipline. It includes Communication Source and Business Source. When you search across subject indexes, you lose a bit of search flexibility (ex. search by Ticker).
Sample Searches:
- Communication Source (EBSCO)Contains content from communications journals, magazines and other publications, covering related disciplines including linguistics, rhetoric and discourse, speech-language pathology, and media studies.
Contents: Indexing, abstracts, and full-text articles. 1900-present. - Business Source Premier (EBSCO)Covers all areas of business.
Contents: Full-text articles, books, news industry reports, market research reports, country reports, company profiles, SWOT analyses, working papers, and more. - ABI/INFORM Collection (ProQuest)This collection, comprised of ABI/INFORM Global, Trade & Industry, and Dateline, contains resources covering accounting, marketing, sports and business, and economics.
Contents: Full-text articles, dissertations, working papers, periodicals, country- and industry-focused reports, case studies, and market information. - Nexis Uni (LexisNexis)Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching. - Statista
Note: The library has a trial of the Consumer Insights add-on for Statista through October 17th, 2023.
Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.
Contents: Statistical information, data, infographics, and tables. - Business Insights (Gale) (Formerly known as Business Insights: Essentials)Contains detailed company and industry news and information including company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, company histories, and more.
Contents: Company and industry information, articles, and statistical data. - ScienceDirectMainly science information but contains some strong public relations titles.
Journals
Search all the library's journals by title or ISSN.
Journals: a STCM selection
- Advertising Age - publisher's website AdAge
- Communication Theory
- Communication World
- Communication Yearbook
- Harvard business review
- International Journal of Strategic Communication
- Journal of Advertising Education
- Journal of Communication
- Journal of Marketing Communications
- Journal of Public Relations Research
- PRweek (U.S. ed.)
- Public Relations Quarterly
- Public Relations Review
- Social Marketing Quarterly
- Strategic Communication Management
- Visual Communication Quarterly
