Keep Informed
Sign up for alerts through trade journal site or professional organizations; you can also follow them in Twitter, Google+ or Facebook. Library databases offer alerts but require you to create accounts first; library databases may offer full text holdings whereas the online journal's site may offer partial full-text to non-subscribers (this is called a paywall to help generate memeberships or subscriptions).
From the Library:
- PR Newswire (Nexis Uni)1980+ Aggregated press releases from companies and organizations.
- PR NewsTrade publication for PR Professionals.
- PR Week (ProQuest)Mar 10, 2003 (Vol. 6, no. 10) - present
Publisher Websites:
- PR Newswire (Cision)Aggregated press releases from companies and organizations.
- PR News (PR News Group)Trade publication for PR Professionals.
- PR Week (Haymarket Media)Trade publication for PR professionals.
- PR DailyPublic Relations news from Ragan Communications.
Best Bets: Databases
- EBSCO Research LibraryEBSCO contains full-text articles and abstracts in almost every discipline. It includes Communication Source and Business Source. When you search across subject indexes, you lose a bit of search flexibility (ex. search by Ticker).
Sample Searches:
- Communication Source (EBSCO)Contains content from communications journals, magazines and other publications, covering related disciplines including linguistics, rhetoric and discourse, speech-language pathology, and media studies.
Contents: Indexing, abstracts, and full-text articles. 1900-present. - Business Source Premier (EBSCO)Covers all areas of business.
Contents: Full-text articles, books, news industry reports, market research reports, country reports, company profiles, SWOT analyses, working papers, and more. - ABI/INFORM Collection (ProQuest)This collection, comprised of ABI/INFORM Global, Trade & Industry, and Dateline, contains resources covering accounting, marketing, sports and business, and economics.
Contents: Full-text articles, dissertations, working papers, periodicals, country- and industry-focused reports, case studies, and market information. - Nexis Uni (LexisNexis)Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching. - StatistaSubjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.
Contents: Statistical information, data, infographics, and tables. - Business Insights (Gale) (Formerly known as Business Insights: Essentials)Contains detailed company and industry news and information including company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, company histories, and more.
Contents: Company and industry information, articles, and statistical data. - ScienceDirectMainly science information but contains some strong public relations titles.
Journals
Search all the library's journals by title or ISSN.
Journals: a STCM selection
These are selected journal titles that might be of interest to those in Strat Com. You can set up content alerts through the databases. Sometimes you may wish to set up alerts via the publisher's website directly or follow them in Twitter:
- Advertising Age - publisher's website AdAge
- Communication Theory
- Communication World
- Communication Yearbook
- Harvard business review
- International Journal of Strategic Communication
- Journal of Advertising Education
- Journal of Communication
- Journal of Marketing Communications
- Journal of Public Relations Research
- PRweek (U.S. ed.)
- Public Relations Quarterly
- Public Relations Review
- Social Marketing Quarterly
- Strategic Communication Management
- Visual Communication Quarterly
Ad Age RSS
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PR News (Ragan)
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