STCM 28800: Research & Statistics for Strategic Communication
Finding Books
- Library Search: Advanced SearchChange the "Any Field" drop-down to Title to search by title. Under "Tweak my results" in the right menu, limit to "Library Catalog" to find books and videos available in the library.
- Ebook Central (ProQuest)Contains over 180,000 ebooks in nearly all disciplines including business, education, sciences, technology, law, and medicine.
Contents: Ebooks.
Need search tips? See our Guide for more information. - WorldCat via FirstSearchContents: Bibliographic information for books, journals, and multimedia owned by libraries worldwide.
Books: By Subject
Find books by New Strategist Publications (ex. Who's buying by age / generation)
- Advertising, Political--United States
- Advertising Media Planning
- Advertising--Psychological aspects.
- Baby boom generation.
- Communication in marketing
- Consumer behavior
- Consumers United States Statistics
- Consumers' preferences
- Consumption (Economics) United States Statistics
- Demographic surveys
- Demographic surveys United States Statistics
- Direct marketing
- Generation X
- Generation Y (Millennials, Net generation)
- Industrial marketing
- Interactive marketing
- Internet marketing
- Leisure Statistics
- Lifestyles Statistics
- Market segmentation
- Market surveys United States
- Marketing decision making
- Marketing management
- Mobile commerce
- Motivation research (Marketing)
- New products
- New Strategist Publications (demographic book series)
- Product management
- Social marketing
- Strategic planning
- Target marketing
- Television programs United States Rating
- Young adult consumers
