STCM 28800: Research & Statistics for Strategic Communication
Keywords & Phrases
Use Keywords to form a Search Strategy:
"higher education" or college or university
AND admissions or enrollment or recruiting
AND marketing or advertising or promotion or branding or "social media"
Instead of "All Fields" try broad terms in the subject field. You can try the Title field as well.
Check the Peer Reviewed box to limit to scholarly articles.
Consider date limiters.
General Research -- Any Topic
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EBSCO Research Library
Search across all of our EBSCO subscriptions for full-text articles and abstracts in almost every discipline.
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Library Search: Advanced SearchChange the "Any Field" drop-down to Title to search by title. Under "Tweak my results" in the right menu, limit to "Library Catalog" to find books and videos available in the library.
Issues Topics: Higher Education
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University Wire (UWIRE)Aggregates news from college newspapers.
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The Chronicle of Higher EducationThe Chronicle of Higher Education is a source of news, information, and jobs for college and university faculty members and administrators.
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Inside Higher EducationFree online news covering higher education (not indexed in library databases, search directly)
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ERIC (EBSCO interface)Education Resources Information Center. The top index of publications in the field of education. This government database can also be searched on the EBSCO platform or directly at https://www.eric.ed.gov/
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National Center for Education Statistics (NCES)Is the primary federal entity for collecting and analyzing data related to education.
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StatistaYou can find some social science statistics via Statista (ex. voter engagement)
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Nexis Uni (LexisNexis)
Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching.
Note: The terms of use of this database place limits on the length of time that users may keep copies of material accessed from this service. Please review the terms before downloading any content.
Nonprofits
Mine their websites for information.
Also try the local Chamber of Commerce such as the Tompkins County Chamber of Commerce
Search local and regional news sources (see, below)
Nonprofits: Try and find their 990s (instead of 10Ks). Check websites that evaluate them such as:
- CitizenAudit Investigates nonprofits
- Guidestar Search for nonprofits by name, etc. Form 990's available. Some are free.
- Charity Navigator Search for nonprofits by name
National Charity Reports Better Business Bureau Reports on major charitable organizations.
Set up a Google Alert on your person, business or nonprofit to monitor the media.
Newspaper Coverage
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Nexis Uni (LexisNexis)
Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching.
Note: The terms of use of this database place limits on the length of time that users may keep copies of material accessed from this service. Please review the terms before downloading any content.
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U.S. Newsstream (ProQuest)
Newspapers covered includes The New York Times, The Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune.
Contents: Full-text newspaper articles, broadcast transcripts, blogs, and news sites from the United States.
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Ithaca JournalNewspaper covering the Ithaca, NY region from 1999+
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Ithaca VoiceLocal online newspaper for Ithaca, NY. Launched: June, 2014
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Tompkins WeeklyFree weekly news about Tompkins County, New York. Issues are available as pdf files.
