Library Guides will point out they key resources in a particular field of study.
Mine their websites for information.
Also try the local Chamber of Commerce such as the Tompkins County Chamber of Commerce
Search local and regional news sources (see, below)
Nonprofits: Try and find their 990s (instead of 10Ks). Check websites that evaluate them such as:
National Charity Reports Better Business Bureau Reports on major charitable organizations.
Set up a Google Alert on your person, business or nonprofit to monitor the media.
Also try searching: online dating (more broad)
Variety of keywords: Volunteering, Student Engagement, Service Learning, Civic Engagement, Community Engagement
Journals: search the following journals for: celebrity
Film & TV Celebrities (ex. Jennifer Lopez)
Sports Celebrities (search by name, ex. Tom Brady)
Music Celebrities (search by name, ex. Kanye)
Polls: especially useful for political candidates, political consultants
Market data: not available via the library but used in the industry
Web tools: some websites rank trends