Skip to Main Content

STCM 28800: Research & Statistics for Strategic Communication

About this Guide

Supports a course that prepares students to conduct research used to inform professional decisions in the fields of marketing, corporate, or organizational communications.

My presentation will focus on how to conduct background research needed to write a secondary data report on a company or an issue.  The assignment, "will test your understanding of how secondary sources can be beneficial in conducting background research to develop insights that can answer your research questions."   The secondary research should help you answer your research questions. 

Cathy Michael

Profile Photo
Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002