STCM 28800: Research & Statistics for Strategic Communication
About this Guide
Supports a course that prepares students to conduct research used to inform professional decisions in the fields of marketing, corporate, or organizational communications.
My presentation will focus on how to conduct background research needed to write a secondary data report on a company or an issue. The assignment, "will test your understanding of how secondary sources can be beneficial in conducting background research to develop insights that can answer your research questions." The secondary research should help you answer your research questions.
- If you need help, email me for an appointment: cmichael@ithaca.edu
