Trade and industry news, competitors, some industry reports such SWOT
From Standard & Poor's, this database contains financial information for US and global companies, including current and past stock prices, annual reports, SEC and Canadian SEDAR filings, industry surveys, and other information for business research and analysis.
Note: For an overview of the database, please see our video.
Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.
Contents: Statistical information, data, infographics, and tables.
Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Take a look at our YouTube video and the Simmons Insights (formerly Simmons OneView) Help section of our Marketing: Statistical Sources Guide.
For private local companies, mine their website and check local news sources. Set up an alert via Google.
Print volumes accessible behind the Research Help Desk (to the right as you enter the library)
My Brand: Oreo
My Company: Nabisco Parent: Mondelez
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Business Insights Essentials:
Provides: financial, legal, sales and marketing, and rankings. Lists: key sales, related companies, and key industries. Tells whether it is public or private. If it is public it displays the ticker symbol. Links out to the company's homepage. When linking out to the website, it indicates in the page footer the the parent company is Mondelez International (MDLZ)
Visit the publicly traded company's Investor Relations site; SEC filings
Nexis Uni
Business Source Premier:
Provides scholary research, trade articles, and some reports:
ABI/Inform:
Provides scholarly research, trade articles, and some reports:
Industry Reference (print reports in the Reference area of the library)