STCM 28800: Research & Statistics for Strategic Communication
Table of Contents: Secondary Research
Company, Industry, & Brand Analysis information
Trade and industry news, competitors, some industry reports such SWOT
- Business Insights (Gale) (Formerly known as Business Insights: Essentials)Contains detailed company and industry news and information including company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, company histories, and more.
Contents: Company and industry information, articles, and statistical data. - Nexis Uni (LexisNexis)Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching. - Business Source Premier (EBSCO)(BSP) Top index to business information. Trade and scholarly. EBSCO interface.
- ABI/INFORM Collection (ProQuest)This collection, comprised of ABI/INFORM Global, Trade & Industry, and Dateline, contains resources covering accounting, marketing, sports and business, and economics.
Contents: Full-text articles, dissertations, working papers, periodicals, country- and industry-focused reports, case studies, and market information. - NetAdvantage (S&P)
From Standard & Poor's, this database contains financial information for US and global companies, including current and past stock prices, annual reports, SEC and Canadian SEDAR filings, industry surveys, and other information for business research and analysis.
Note: For an overview of the database, please see our video.
- Yahoo FinanceSearch for news, symbols or companies.
- Seeking AlphaCorporate Earnings call transcripts. These are the transcripts from quarterly and yearly earnings announcements which are done by corporate officers to various financial analysts.
Statistics
- Statista
Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.
Contents: Statistical information, data, infographics, and tables. - Simmons Insights (MRI-Simmons)
Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Take a look at our YouTube video and the Simmons Insights (formerly Simmons OneView) Help section of our Marketing: Statistical Sources Guide. - SRDS Media SolutionsIncludes access to the following databases: Consumer magazines, Claritas 360, Digital websites, Newspapers, Out of Home, Radio, TV & Cable.
Contents: Advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, web sites, and audit statements. - SMA | Sports Market AnalyticsCoverage includes sports equipment sales, sports participation statistics, the fan market, sports marketing information, and sponsorship for all major sports.
Contents: Full-text news and market research.
- Sports MarketingAnnual market research report available from Richard Miller & Associates available through SPORTDiscus. Includes some television viewing statistics.
- Data.govThe purpose of Data.gov is "to increase public access to high value, machine readable datasets generated by the Executive Branch of the Federal Government." The site includes searchable data catalogs providing access to data in three ways: through the "raw" data catalog, the tool catalog, and the geodata catalog.
- data.census.govThe data.census.gov platform provides access to data and digital content from the US Census Bureau including some data previously available through American FactFinder.
Contents: Census data.
- Data USAThe most comprehensive visualization of U.S. public data. Data USA provides an open, easy-to-use platform that turns data into knowledge. The software code is open source - users can build custom applications by adding other data.
- The World almanac and book of factsAnnual compilation of statistics, data, and rankings worldwide.
- GallupPresents daily briefings on a single current topic, as well as recent Gallup Poll findings for public opinion
- The Harris PollEstablished polling firm.
- Roper CenterPublic Opinion research firm.
- Statistical Abstract of the United StatesSummary of statistics on the social, political, and economic organization of the United States.
Contents: Statistical tables.
- AP -NORC Center for Public Affairs ResearchThe AP-NORC Center for Public Affairs Research was created to join the expertise of NORC, one of the world’s premier independent research organizations, with The AP, which provides news seen every day over all media platforms and formats by more than half of the world’s population (website).
Newspaper Coverage
- Nexis Uni (LexisNexis)Contents: Full-text local, national, and international newspaper articles and legal resources.
Need search tips? See our guides for tips on Legal Searching and News Searching. - U.S. Newsstream (ProQuest)Newspapers covered includes The New York Times, The Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune.
Contents: Full-text newspaper articles, broadcast transcripts, blogs, and news sites from the United States.
- Ithaca JournalNewspaper covering the Ithaca, NY region from 1999+
- Ithaca VoiceLocal online newspaper for Ithaca, NY. Launched: June, 2014
- Tompkins WeeklyFree weekly news about Tompkins County, New York. Issues are available as pdf files.
Local Companies
For private local companies, mine their website and check local news sources. Set up an alert via Google.
- U.S. Newsstream (ProQuest)Fulltext news articles + the Ithaca Journal.
- Tompkins County Chamber of Commerce: Membership DirectoryWith over 700 active members, the Tompkins County Chamber of Commerce is a progressive, forward-thinking organization that serves as the voice of Tompkins County businesses.
- Ithaca JournalNewspaper covering the Ithaca, NY region from 1999+
- Ithaca VoiceLocal online newspaper for Ithaca, NY. Launched: June, 2014
- Ithaca Times (ithaca.com)Ithaca's free weekly newspaper
- Tompkins WeeklyFree weekly news about Tompkins County, New York. Issues are available as pdf files.
- Current issues of The Ithacan2013 to date
- Cornell Daily SunCornell University's student newspaper.
Industry Print Reference
Print volumes accessible behind the Research Help Desk (to the right as you enter the library)
- Plunkett's entertainment & media industry almanac.Complete A-Z profiles on top companies with the latest statistics and trends in: Film & Video, Radio & Television, Cable & Satellite, Magazines & Books, Gaming, Newspapers, & New Media. Some Plunkett industry reports can be found online in the database Business Insights under the Industries tab.
- Encyclopedia of Business Information SourcesLists a wide variety of sources with descriptions to help research a wide variety of business topics especially industries. Lists associations, databases, research centers, statistical sources, etc.
Sample Search: Public company
My Brand: Oreo
My Company: Nabisco Parent: Mondelez
__________________________________
Business Insights Essentials:
Provides: financial, legal, sales and marketing, and rankings. Lists: key sales, related companies, and key industries. Tells whether it is public or private. If it is public it displays the ticker symbol. Links out to the company's homepage. When linking out to the website, it indicates in the page footer the the parent company is Mondelez International (MDLZ)
- Nabisco Inc.
- Mondelez International
- Cookie and Cracker Manufacturing (311821) Find top companies, associations and an industry overview.
Visit the publicly traded company's Investor Relations site; SEC filings
- Mondelez International: Investor Relations (the events & webcasts + SEC filings will provide information)
- Seeking Alpha Corporate Earnings call transcripts. These are the transcripts from quarterly and yearly earnings announcements which are done by corporate officers to various financial analysts. This free website collates some events events by public companies; transcripts are available.
- SEC Info Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
- Yahoo! Finance Stock information
Nexis Uni
- Nexis Uni (replaces LexisNexis) Go to the Business Module in the lower left part of the screen
- Click on the Company Dossier and search by company name or ticker symbol
- Also try searching Hoover's Company Records - In-depth Records The Hoover's Company Records - In-Depth Records Database contains information for more than 40,000 major public and private companies worldwide. In-Depth Records include overviews and histories, up to 10 years of key financial and employment data, lists of products and key competitors, names of key officers, addresses, and phone and fax numbers.
Business Source Premier:
Provides scholary research, trade articles, and some reports:
- Search for Nabisco as a company
- Search for Mondelez as a company and Oreo (in TX -- anywhere in the fulltext of the article)
- In the left menu, limit to SWOT
- Search for Oreo cookie
- Search for NAICS industry code 311821 (news on the cookie industry) AND "market share" or ranking
ABI/Inform:
Provides scholarly research, trade articles, and some reports:
- Search for Nabisco as a company
- Search for Oreo cookie
- Search for NAICS industry code 311821 (news on the cookie industry)
Industry Reference (print reports in the Reference area of the library)
- Standard & Poor's Industry Surveys REF HC106.6 S74 Coverage of major industries in the U.S.,quarterly. Statistics, suggested sources, overviews including trends, major players, regulatory issues, etc. Supplemented by Monthly Investment Review. Latest two years in REFERENCE.
- Encyclopedia of Business Information Sources REF DESK HF5353 .E52 Lists a wide variety of sources with descriptions to help research a wide variety of business topics especially industries. Lists associations, databases, research centers, statistical sources, etc.
