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STCM 28800: Research & Statistics for Strategic Communication

Company, Industry, & Brand Analysis information

Trade and industry news, competitors, some industry reports such SWOT


Newspaper Coverage

Local Companies

For private local companies, mine their website and check local news sources.  Set up an alert via Google.

Industry Print Reference

Print volumes accessible behind the Research Help Desk (to the right as you enter the library)

Sample Search: Public company

My Brand:  Oreo

My Company: Nabisco    Parent:  Mondelez


Business Insights Essentials:

Provides: financial, legal, sales and marketing, and rankings.  Lists: key sales, related companies, and key industries. Tells whether it is public or private.  If it is public it displays the ticker symbol.  Links out to the company's homepage. When linking out to the website, it indicates in the page footer the the parent company is Mondelez International (MDLZ)

Visit the publicly traded company's Investor Relations site; SEC filings

  • Mondelez International:  Investor Relations  (the events & webcasts + SEC filings will provide information)
  • Seeking Alpha Corporate Earnings call transcripts. These are the transcripts from quarterly and yearly earnings announcements which are done by corporate officers to various financial analysts.  This free website collates some events events by public companies; transcripts are available.
  • SEC Info  Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.  
  • Yahoo! Finance   Stock information

Nexis Uni

  • Nexis Uni (replaces LexisNexis)  Go to the Business Module in the lower left part of the screen
  • Click on the Company Dossier and search by company name or ticker symbol
  • Also try searching Hoover's Company Records - In-depth Records  The Hoover's Company Records - In-Depth Records Database contains information for more than 40,000 major public and private companies worldwide.  In-Depth Records include overviews and histories, up to 10 years of key financial and employment data, lists of products and key competitors, names of key officers, addresses, and phone and fax numbers.

Business Source Premier: 

Provides scholary research, trade articles, and some reports:


Provides scholarly research, trade articles, and some reports:

Industry Reference (print reports in the Reference area of the library)

  • Standard & Poor's Industry Surveys REF HC106.6 S74  Coverage of major industries in the U.S.,quarterly. Statistics, suggested sources, overviews including trends, major players, regulatory issues, etc. Supplemented by Monthly Investment Review. Latest two years in REFERENCE. 
  • Encyclopedia of Business Information SourceREF DESK HF5353 .E52  Lists a wide variety of sources with descriptions to help research a wide variety of business topics especially industries. Lists associations, databases, research centers, statistical sources, etc.

Cathy Michael

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Cathy Michael
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002