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P.E.S.T.E.L/P.E.S.T.L.E. Analysis of a Company, Industry or Product

P.E.S.T.L.E./P.E.S.T.L.E. is a method to evaluate a company, industry or product based on Political, Economic, Social, Technological, Legal and Environmental attributes.

Cathy Michael

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Cathy Michael
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Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002
607-274-1293
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Economic

  • Fiscal Policies, Central Bank policies
  • Growth rates, inflation, interest rates, exchange rates
  • Unemployment rate
  • Labor costs, union vs non-union
  • Credit costs, loan rates
  • C.P.I. (Consumer Price Index), levels of disposable income
  • Price fluctuations and availability of raw materials
  • Weather, climate change influences
  • Price of transporting raw materials and finished goods. Fuel costs. Tariffs
  • Producer Price Index (P.P.I.)
  • GDP (Gross Domestic Product)