P.E.S.T.E.L/P.E.S.T.L.E. Analysis of a Company, Industry or Product
P.E.S.T.L.E./P.E.S.T.L.E. is a method to evaluate a company, industry or product based on Political, Economic, Social, Technological, Legal and Environmental attributes.
Technological
- Rate of Technological Change
- Spending on Research & Development
- Legislation regarding technology
- Communication infrastructure
- Internet infrastructure and usage
- Is the industry/company a technological leader or follower?
- Social media usage and coverage. Is it positive or negative? Use in marketing and public relations.
- Automation
- Licensing of technology by your company and using others licenses
- EDGAR Database (Securities and Exchange Commission)Look at the Form 10-K, 10-Q for the company you are researching. Often spending on R&D and technology can be found in the MD&A (Management Discussion and Analysis) section or in the Financials section.
- Morningstar Investment CenterIf the company has a detailed analysis, information about technology usage and research and development are often mentioned.
- United States Patent and Trademark Office (USPTO)This Is the federal agency for granting U.S. patents and registering trademarks. Search here for information on patents, trademarks and intellectual property.
- NetAdvantage (S&P)From Standard & Poor's/CFRA, this database contains industry surveys, and other information for business research and analysis. Click on Research on the blue bar (on top), then choose Report Type, Industry Overview, Choose at least the last 6 months. There are 40 domestic and 12 international industries covered. Use of technology is usually covered in each industry overview.
- NetAdvantage (YouTube)How to access Industry Surveys in NetAdvantage.
- Seeking AlphaAnalysis, news, earnings call transcripts, investment ideas.
