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P.E.S.T.E.L/P.E.S.T.L.E. Analysis of a Company, Industry or Product


  • Rate of Technological Change
  • Spending on Research & Development
  • Legislation regarding technology
  • Communication infrastructure
  • Internet infrastructure and usage
  • Is the industry/company a technological leader or follower?
  • Social media usage and coverage. Is it positive or negative? Use in marketing and public relations.
  • Automation
  • Licensing of technology by your company and using others licenses

Jim Bondra

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Jim Bondra
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