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P.E.S.T.E.L/P.E.S.T.L.E. Analysis of a Company, Industry or Product


  • Population Growth rate
  • Age of population
  • Health consciousness/habits
  • Career attitudes-older workers not as willing to work long hours
  • Buying/Purchasing habits
  • Attitudes toward buying foreign vs domestic goods
  • Attitudes toward perceived product quality and customer service
  • Age and sex distribution
  • Education and income levels
  • Lifestyle, habits, hobbies
  • Influencers promoting brands, attitudes, lifestyles, etc.

Jim Bondra

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Jim Bondra
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