Skip to Main Content
Ithaca College Library Ithaca College Library

P.E.S.T.E.L/P.E.S.T.L.E. Analysis of a Company, Industry or Product

P.E.S.T.L.E./P.E.S.T.L.E. is a method to evaluate a company, industry or product based on Political, Economic, Social, Technological, Legal and Environmental attributes.

Cathy Michael

Profile Photo
Cathy Michael
she/her
Contact:
Ithaca College Library 953 Danby Rd
Ithaca, NY 14850‑7002
607-274-1293
Website

Social

  • Population Growth rate
  • Age of population
  • Health consciousness/habits
  • Career attitudes-older workers not as willing to work long hours
  • Buying/Purchasing habits
  • Attitudes toward buying foreign vs domestic goods
  • Attitudes toward perceived product quality and customer service
  • Age and sex distribution
  • Education and income levels
  • Lifestyle, habits, hobbies
  • Influencers promoting brands, attitudes, lifestyles, etc.