P.E.S.T.E.L/P.E.S.T.L.E. Analysis of a Company, Industry or Product
Social
- Population Growth rate
- Age of population
- Health consciousness/habits
- Career attitudes-older workers not as willing to work long hours
- Buying/Purchasing habits
- Attitudes toward buying foreign vs domestic goods
- Attitudes toward perceived product quality and customer service
- Age and sex distribution
- Education and income levels
- Lifestyle, habits, hobbies
- Influencers promoting brands, attitudes, lifestyles, etc.
- Conference BoardProvides a rich array of actionable, authoritative economic data on the business cycle, labor demand and trends, and several barometers of consumer and business confidence, including the widely quoted Consumer Confidence Index and the Leading Economic Indicators. Limited data.
- CQ Researcher
This database contains reports and analysis with opposing viewpoints on current issues.
Contents: Reports including background information and chronology, assessments, pro/con statements, and bibliographies.
- Opposing Viewpoints (Gale in Context)
Contains a range of perspectives on many important social issues and current events, with pro/con viewpoints in an interdisciplinary resource. Areas of focus include science, environmental studies, politics, business, and social sciences.
Contents: Reference articles, viewpoints, infographics, news, periodical content, multimedia, and more.
- U.S. Census Bureau
Contents: Social, demographic, and economic data about America and the American people.
- PEW Research CenterPew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research. They do not take policy positions.
- Roper CenterA public opinion/polling database of 500,000+ questions and answers on a wide range of topics collected by the Roper Center for Public Opinion Research; data covers 1935-present.
- Catalyst, powered by MRI-Simmons (formerly Simmons Insights)
Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.
Note: Access is limited to 5 users at a time.
Need search tips? Try: How to Use Catalyst (MRI-Simmons) and Catalyst-MRI/Simmons YouTube Videos.
- American Time Use Survey-Bureau of Labor Statistics (BLS)The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
