STCM 10300: Introduction to Strategic Communication

Subjects are geared towards business and marketing statistical needs, and include consumer goods, media, politics, sports, travel, and technology.

Contents: Statistical information, data, infographics, and tables.

Contains U.S. adult (18+) consumer data on product and brand usage, spending behavior, and media habits. Users can create custom reports to analyze demographic and/or psychographic characteristics of product users and their media behavior.

Note: Access is limited to 5 users at a time.

Need search tips? Try: How to Use Catalyst (MRI-Simmons) and Catalyst-MRI/Simmons YouTube Videos.

Includes access to the following databases: Consumer magazines, Digital websites, Newspapers, Out of Home, Radio, TV & Cable.

Contents: Advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, web sites, and audit statements.

The data.census.gov platform provides access to data and digital content from the US Census Bureau including some data previously available through American FactFinder.

Contents: Census data.

Coverage includes sports equipment sales, sports participation statistics, the fan market, sports marketing information, and sponsorship for all major sports.

Contents: Full-text news and market research.